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Whether your child is big Harry Potter fan, is more into Marvel, or has their interests squarely set in Star Wars, with out expansive Brands collections, you'll find the perfect toy to sate their obsession. Why not browse our Pokemon section, bat your friends with NERF, or celebrate your friends with our FRIENDS themed products? We've also got great brands available for toddlers and younger children such as Barbie, Baby Shark, Peppa Pig, and Hey Duggee. If that's not enough creative play for your child, then you can explore what Imaginate has to offer for realistic play opportunities.

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